Our logo
Our logo is a symbol for what we stand for. There are two variations that can be used. Ensure the following guidelines are observed when using the logo.
Our logo
Our logo is based on momentum, a pure symbol for what we stand for. There are two variations that can be used. A wordmark that shows our full name, and our motif (the M icon on it’s own).
Primary Logo
This is our primary logo. It can be used on any communication to brand it. Its important to ensure it’s used in the correct colour paring.
Primary Logo
This is our primary logo. It can be used on any communication to brand it. Its important to ensure it’s used in the correct colour paring.
Primary Logo
This is our primary logo. It can be used on any communication to brand it. Its important to ensure it’s used in the correct colour paring.

Primary logo - white

Primary logo - white

Primary logo - Black

Primary logo - Black
Secondary Logo
This is our secondary horizontal logo. It can be used when vertical space is limited.
Secondary Logo
This is our secondary horizontal logo. It can be used when vertical space is limited.
Secondary Logo
This is our secondary horizontal logo. It can be used when vertical space is limited.

Secondary logo - White

Secondary logo - White

Secondary logo - Black

Secondary logo - Black
Color pairing
For consistency it’s important to make sure we use the logo in the correct colors. The below color pairings apply to both the primary and secondary logo use.
Color pairing
For consistency it’s important to make sure we use the logo in the correct colors. The below color pairings apply to both the primary and secondary logo use.
Color pairing
For consistency it’s important to make sure we use the logo in the correct colors. The below color pairings apply to both the primary and secondary logo use.



White logo on black background



Black logo on grey background



Black logo on lime background



Black logo on white background
Does and don'ts
The logo is our main brand mark so we need to protect it. Always try to ensure it is used correctly and not misused.
Does and don'ts
The logo is our main brand mark so we need to protect it. Always try to ensure it is used correctly and not misused.
Does and don'ts
The logo is our main brand mark so we need to protect it. Always try to ensure it is used correctly and not misused.


Don't alter the logo


Don't stretch or squash the logo


Don't add effects


Don't use the logo as a keyline


Ensure good contrast


Make use of the full color palette